Posts Tagged ‘social media vancouver’
Social Media to Social Commerce in 3.3. Seconds
As social media strategists and specialists we spend a great deal of our time speaking to people about the benefits of social media in today’s terms. We talk about return on investment (ad infinitum), engagement, authenticity, transparency, 2 way communication, social [Read More]
A Social Media Campaign Without a Strategy is Like Nipples on a Man (and other useless things)
As always I expect a certain amount of backlash for using a controversial word “nipples” (in case you missed it) in the title of this post but my chill, laid-back, westcoast attitude thinks “meh, if it gets people to the content and that content helps them [Read More]
Be Controversial and Get 20,000 Readers to Your Articles
It may be an unfortunate commentary on society that including words like “moron” and “idiot” in the title of a post garner considerably more traffic than words like “success” and “charity” but it is a fact. Using controversial [Read More]
They “like” Me! They Really Like Me!
Hey all you RSS subscribers out there. Just a reminder to hit up my Facebook page and “like” it. That way you can share content and help people increase their business through social media! Like Social Media Management on Facebook today! [Read More]
It’s Not Your CEO’s Fault He Has His Head Up His Ass
“I can’t get my C-level exec team to buy into social media.” It seems that this has become the mantra for so many businesses, particularly Fortune 100 businesses who ought to know better. Here’s the problem. Social Media, as a genre, has been claimed [Read More]
Social Media Means Certain Death of the Greed is Good Paradigm
Almost everyone in business has heard the name Ivan Boesky. The character of Gordon Gecko in Wall Street was loosely based on him and his Greed is Good philosophy of business and life. There’s no arguing that Boesky was good at what he did. He was that guy who’d [Read More]
How To Get Your CEO to C THE LIGHT – Social Media Buy In
It was pointed out to me, by a reader, that while many of my articles strongly advocate getting buy in from the entire company for any social media campaign, I have yet to explain how that might be done. Well, this article is about to change all that! Anyone who has done [Read More]
Why Buy the Social Media Cow When You Can Get the Milk For Free?
Some of my younger readers may not be familiar with this age-old euphemism often used as a gentle reminder to young, single women to keep their legs firmly closed before marriage. It’s probably not bandied about quite so much in this day and age as it was in the [Read More]
Rogers Wireless Continues to Fail at Social Media
Some months ago I wrote an article on this site about the great difference between Rogers Wireless and Telus Mobility customer service. At the time a rep from Rogers commented on the post. (you can read the comment below the original article) He apologized for the trouble I [Read More]
How Little Thrifty’s Beats Huge Safeway Everytime
Whether you’re a Real Estate Agent, a Lawyer, a Financial Planner a Butcher, Baker, Candlestick Maker (do they still have those?) you are providing a service. If you have a product to sell, experience will tell you that if you don’t provide great customer [Read More]
