Posts Tagged ‘social media in canada’
What the Heck Do They Mean by “Social Good”?
Recently I was speaking to a friend of mine who was very put out by the use of the term “social good” to define all manner of behaviour. In particular, he was annoyed that many organizations and charities continually ask for donations under the guise of a [Read More]
Social Media to Social Commerce in 3.3. Seconds
As social media strategists and specialists we spend a great deal of our time speaking to people about the benefits of social media in today’s terms. We talk about return on investment (ad infinitum), engagement, authenticity, transparency, 2 way communication, social [Read More]
It’s Not Your CEO’s Fault He Has His Head Up His Ass
“I can’t get my C-level exec team to buy into social media.” It seems that this has become the mantra for so many businesses, particularly Fortune 100 businesses who ought to know better. Here’s the problem. Social Media, as a genre, has been claimed [Read More]
Social Media Means Certain Death of the Greed is Good Paradigm
Almost everyone in business has heard the name Ivan Boesky. The character of Gordon Gecko in Wall Street was loosely based on him and his Greed is Good philosophy of business and life. There’s no arguing that Boesky was good at what he did. He was that guy who’d [Read More]
Social Media ROI for Idiots
Some companies are still have trouble understanding the return on investment of a well-run social media campaign. In an effort to take into account short attention spans and a general lack of interest in changing hard and fast attitudes we’ve put together a quick, and [Read More]
How To Get Your CEO to C THE LIGHT – Social Media Buy In
It was pointed out to me, by a reader, that while many of my articles strongly advocate getting buy in from the entire company for any social media campaign, I have yet to explain how that might be done. Well, this article is about to change all that! Anyone who has done [Read More]
Why Buy the Social Media Cow When You Can Get the Milk For Free?
Some of my younger readers may not be familiar with this age-old euphemism often used as a gentle reminder to young, single women to keep their legs firmly closed before marriage. It’s probably not bandied about quite so much in this day and age as it was in the [Read More]
Where’s the ROI in Social Media? Enquiring Minds Want to Know.
One of the most prevalent excuses I hear from people not engaged in social media is the lack of provable ROI. Traditional marketers just can’t seem to get their collective heads around how social media can be monotized. I can understand that. After all there are few [Read More]
The Administrative Assistant Anomaly in Social Media Marketing
“I have a Facebook page and I know how to set up a Twitter account, I can totes do the social media for the company!” I shudder when I think about how many companies have delegated their social media campaigns to un-trained Administrative Assistants or low-mid [Read More]
What’s the Difference Between a Good Comedian and a Great Comedian?
This is not the opening line to a joke. It sounds like a set up but I swear, it’s not.(I’d never put that much pressure on my post! Last night was New Year’s Eve. I, lamely, was sitting alone at home nursing a stomach flu and flipping through channels. I [Read More]
