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My New Year’s Revelation

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Revelation: something revealed or disclosed, especially a striking disclosure, as of something not before realized.

How many of us in Canada (or the US or UK or any other developed country) understand how incredibly lucky we are?

I’ve just started reading Malcolm Gladwell’s book, David and Goliath, and the revelations in it are staggering.

For example, the notion that so many of us have had about going to the “right” school for a post-secondary eduction has, for generations, set many up to fail. He sites case after case where kids who’d been wizz kids in their high schools had gone on to ivy league schools and failed because they couldn’t keep up. His proven premise centres around the fact that we are hard-wired to compare ourselves to our peers. At Harvard you could end up a small fish in a big pond. Compared to your classmates you may even begin to think you’re not too terribly bright.

When you look at that same condition, comparing yourself to your peers, you can see how many of us in the developed world tend to whinge and complain about our own situation. “I don’t have enough money, time, friends, toys, etc…”

We find things to complain about all the time. Even when we have reached the goals we’ve set we find something else to complain about. “My kids are too spoiled. My car isn’t cool enough. My dog has fleas.”

I have often found it useful to inject a little perspective into my life. Sometimes I’ll take a drive downtown to see just how bad some other people have it. I like to watch TED talks to find inspiration. I meditate and try to keep calm about the things that I can’t control.

It’s not always easy to remember that we have it great here but if you take a page out of Gladwell’s book and try to stop comparing yourself to your peers you may find that you move through life with a little more grace and happiness.

So my New Year’s Revelation is to make sure that Social Media Canada stays true to its business philosophy; help others, be socially conscious, be an active participant in doing good works.

Bring it on 2014! I can’t wait to see what adventures you have in store for me.

January 3, 2014by jax
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Here are some recent projects. Feel free to poke around my site and drop me a line if you think you'd like to work with me.


Hotel Iguanazul - Costa Rica
Hotel Iguanazul - Costa Rica
This client needed a site that integrated with online travel agents and merged calendars for guest bookings. While the design is simple and elegant, the backend is very robust. I added an additional solution to give hotel staff on the ground the ability to take bookings over the phone or in person without sacrificing the calendar sync.
North Vancouver Realty Blgo
North Vancouver Realty Blgo
This site was created to compliment North and West Vancouver Realtor, Elizabeth Dyer's, growing real estate business. Liz felt that providing people with real experiences from the North Shore would help them get a true feel for what it's like to live in this amazing place. The site is growing daily with new posts and new tech like vlog posts!
Layne's Way Environmental Interior Design
Layne's Way Environmental Interior Design
I created this site for my daughter Layne who is just about to graduate high school. We worked on it together as a tool to help her realize her dream of becoming an Interior Designer. The site is used for post-secondary admissions and scholarship opportunities. It also showcases many of Layne's extra curricular activities.
Women In Leadership ~ National Women's Leadership Organization
Women In Leadership ~ National Women's Leadership Organization
Jacquie McCarnan is the National Director of Social Media and Online Outreach for the Women In Leadership Foundation. She is also "keeper of the brand". With chapters in 4 Canadian cities, the WIL online presence is an extremely intricate part of the Foundation's overall community outreach. We conceived and built individual sites for each chapter, trained each chapter rep and provide continued support through the national head office site. By giving the chapters some autonomy to construct their own content we have seen a considerable increase in online engagement; not only from the website(s) but from all social media outlets as well. We also initiated, planned and constructed processes to make the social media engagement a turn-key solution for each chapter since all chapter members are volunteers. In less than a year WIL has become the most robust online presence of all Canadian women-centric non-profits. (big round of applause :)


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“I started Social Media Canada in 2008 to help others realize the power of Social Media to affect change. Since then so much has changed. Social Media is now used to inform, to condemn, to inspire, to do just about anything. There's a lot to know and I'm here to help you learn!”

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