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You Know Social Media is Misunderstood When You See Something Like This!

This is pretty awesome!

Social Media is a relatively new career. There are a lot of people out there calling themselves Social Media Experts and some of them even are.

The problem with a new genre is that no one knows just how much a great Social Media Manager is worth in a corporate setting. That’s why you see people advertising on Craigslist for a “Admin assistant/Social Media Expert”. Very little irks me more than these job listings.

If you’re a Social Media Expert, Manager, Coordinator, Strategist, it’s really good business to know what you’re worth to a potential employer. Relying on information from sites like PayScale, who peg Social Media Management salaries between $27,000 and $165,000!, could really mess with your valuation.

So sit down, figure out what you’re time is worth, do some research and be prepared to justify your worth to a potential employer.

If you behave like an Administrative Assistant you’ll get paid like one. However, if you can provide quantitative proof that what you know will add value to the company you’ll be hired as an important member of the management team and treated as such.

Good luck and enjoy the image, it totally cracks me up!

May 29, 2011by jax
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Here are some recent projects. Feel free to poke around my site and drop me a line if you think you'd like to work with me.


Hotel Iguanazul - Costa Rica
Hotel Iguanazul - Costa Rica
This client needed a site that integrated with online travel agents and merged calendars for guest bookings. While the design is simple and elegant, the backend is very robust. I added an additional solution to give hotel staff on the ground the ability to take bookings over the phone or in person without sacrificing the calendar sync.
North Vancouver Realty Blgo
North Vancouver Realty Blgo
This site was created to compliment North and West Vancouver Realtor, Elizabeth Dyer's, growing real estate business. Liz felt that providing people with real experiences from the North Shore would help them get a true feel for what it's like to live in this amazing place. The site is growing daily with new posts and new tech like vlog posts!
Layne's Way Environmental Interior Design
Layne's Way Environmental Interior Design
I created this site for my daughter Layne who is just about to graduate high school. We worked on it together as a tool to help her realize her dream of becoming an Interior Designer. The site is used for post-secondary admissions and scholarship opportunities. It also showcases many of Layne's extra curricular activities.
Women In Leadership ~ National Women's Leadership Organization
Women In Leadership ~ National Women's Leadership Organization
Jacquie McCarnan is the National Director of Social Media and Online Outreach for the Women In Leadership Foundation. She is also "keeper of the brand". With chapters in 4 Canadian cities, the WIL online presence is an extremely intricate part of the Foundation's overall community outreach. We conceived and built individual sites for each chapter, trained each chapter rep and provide continued support through the national head office site. By giving the chapters some autonomy to construct their own content we have seen a considerable increase in online engagement; not only from the website(s) but from all social media outlets as well. We also initiated, planned and constructed processes to make the social media engagement a turn-key solution for each chapter since all chapter members are volunteers. In less than a year WIL has become the most robust online presence of all Canadian women-centric non-profits. (big round of applause :)


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“I started Social Media Canada in 2008 to help others realize the power of Social Media to affect change. Since then so much has changed. Social Media is now used to inform, to condemn, to inspire, to do just about anything. There's a lot to know and I'm here to help you learn!”

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