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Social Media Vancouver is a boutique Social Media Strategy company that helps you build your online brand.

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I am Learning all the Time. The Tombstone Will Be my Diploma

That great quote by Ertha Kitt really sums up what living a fulfilled life is all about. Learning new things and seeking knowledge on what we already think we know gives our lives meaning and anyone who is at the top of their game will tell you that “learning” is a big key to their success.

If I had to break down how I spend my day I would have to attribute at least 60% of it to research, discovering new, better ways to do things, learning something new for my business and for my clients.

The top producers in every industry advocate learning as much as possible and to continue to seek new and innovative ways to improve productivity, customer service, product development and every other aspect of your business.

It’s actually really easy to spot the people that are not interested in learning something new. They’re the ones, in the meeting, you  know the ones? The ones who poo poo new ideas or have a million excuses on why something won’t work. Or the ones who say they’ve tried that and it didn’t work at their last job. Ya, I think the word we use for them is cynical.

I put together Social Media Canada in order to express the things I’ve learned from others and share them with my readers. If spending 6 hours figuring out how to put together a blog or gather targetted Twitter followers can be condensed into a post that will save someone that time, I’m keen to do it.

In the same spirit I am also very happy to help promote events that could help people improve their business.

To that end I want to mention the SES Conference and Expo taking place in Toronto June 13-15, 2011. You can get all the info on their site or you can read this quick synopsis I’ve put together to save you the time. (see? see what i did there? 😉

Ok, SES is basically a place where you can learn all about search engine strategies which is a super large topic that encompasses stuff like search engine optimization, ppc, how to optimize your web page for search etc etc.

I would have loved to attend an event like this. If I still lived in Toronto I’d be in like Flynn. It’s 3 days that could save you months of research if you were to try to figure it all out yourself, online.

If you’re interested in getting into web marketing, site building, SEO or just want to improve your skill set, you’re likely to get a great deal out of this conference.

Let me know if you’re going. I’d love to have someone report back after the event and let us know how it went (and whether its worth it to attend in other cities)

April 15, 2011by jax
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Here are some recent projects. Feel free to poke around my site and drop me a line if you think you'd like to work with me.


Hotel Iguanazul - Costa Rica
Hotel Iguanazul - Costa Rica
This client needed a site that integrated with online travel agents and merged calendars for guest bookings. While the design is simple and elegant, the backend is very robust. I added an additional solution to give hotel staff on the ground the ability to take bookings over the phone or in person without sacrificing the calendar sync.
North Vancouver Realty Blgo
North Vancouver Realty Blgo
This site was created to compliment North and West Vancouver Realtor, Elizabeth Dyer's, growing real estate business. Liz felt that providing people with real experiences from the North Shore would help them get a true feel for what it's like to live in this amazing place. The site is growing daily with new posts and new tech like vlog posts!
Layne's Way Environmental Interior Design
Layne's Way Environmental Interior Design
I created this site for my daughter Layne who is just about to graduate high school. We worked on it together as a tool to help her realize her dream of becoming an Interior Designer. The site is used for post-secondary admissions and scholarship opportunities. It also showcases many of Layne's extra curricular activities.
Women In Leadership ~ National Women's Leadership Organization
Women In Leadership ~ National Women's Leadership Organization
Jacquie McCarnan is the National Director of Social Media and Online Outreach for the Women In Leadership Foundation. She is also "keeper of the brand". With chapters in 4 Canadian cities, the WIL online presence is an extremely intricate part of the Foundation's overall community outreach. We conceived and built individual sites for each chapter, trained each chapter rep and provide continued support through the national head office site. By giving the chapters some autonomy to construct their own content we have seen a considerable increase in online engagement; not only from the website(s) but from all social media outlets as well. We also initiated, planned and constructed processes to make the social media engagement a turn-key solution for each chapter since all chapter members are volunteers. In less than a year WIL has become the most robust online presence of all Canadian women-centric non-profits. (big round of applause :)


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“I started Social Media Canada in 2008 to help others realize the power of Social Media to affect change. Since then so much has changed. Social Media is now used to inform, to condemn, to inspire, to do just about anything. There's a lot to know and I'm here to help you learn!”

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