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What’s the Difference Between a Good Comedian and a Great Comedian?

This is not the opening line to a joke. It sounds like a set up but I swear, it’s not.(I’d never put that much pressure on my post! 🙂

Last night was New Year’s Eve. I, lamely, was sitting alone at home nursing a stomach flu and flipping through channels. I happened across Dennis Miller. He’s a funny guy. He’s always given me some bang for my viewing buck. I thought, what the hell, I’ll watch Dennis for a bit.

He’s gotten older since the last time I watched him. I guess I’m not the best of Dennis Miller fans.

While I was watching Dennis told a story about having dinner with Frank Sinatra. While telling the story he digressed into singing Don Rickle’s accolades as well. He managed though to tell a wonderful story that engaged me from beginning to end.

Dennis Miller entertained me.

Arguably Dennis Miller is a “great” comedian. He’s “made it” to use the show biz vernacular and I think he deserves that moniker. He can hold a huge room of people and a huger (bigger, larger, whatever) viewing audience via airwaves.

But why can he do it and others can’t?

The reason is pretty simple. Dennis Miller makes a connection with you, personally. He finds a subject that resonates with you. We can all appreciate how Frank Sinatra, The Chairman of the Board, an iconic figure, would be a once-in-a-lifetime person to meet. We have all known someone that we would lay down in traffic to shake hands with.

Finding that connection and weaving the story to attract your attention is why guys like Dennis Miller, Bill Cosby, Chris Rock are all very, very successful.

They do this with no other goal than to entertain you. You’re the audience. You’re the boss. You’re the one that can make or break them.

If you’ve read any other posts on this blog you’ll see a theme emerging here.

PROVIDE VALUE!

Great comedians provide their audience with value. They make us think or ponder or dream or simply laugh but they do it by making that connection and not expecting anything from us in return.

Businesses in 2011 will learn quickly that if they do not embrace the new, altruistic values of the web, they will fall behind their competition.

The best way to provide that value? A great, well-thought-out social media strategy that includes how you’re going to engage with your clients and customers and your potential clientele.

What are you going to give them that they can’t get anywhere else?

So, if “good” isn’t good enough for your company you need to start thinking about how you’re going to be great. Today.

January 1, 2011by jax
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Here are some recent projects. Feel free to poke around my site and drop me a line if you think you'd like to work with me.


Hotel Iguanazul - Costa Rica
Hotel Iguanazul - Costa Rica
This client needed a site that integrated with online travel agents and merged calendars for guest bookings. While the design is simple and elegant, the backend is very robust. I added an additional solution to give hotel staff on the ground the ability to take bookings over the phone or in person without sacrificing the calendar sync.
North Vancouver Realty Blgo
North Vancouver Realty Blgo
This site was created to compliment North and West Vancouver Realtor, Elizabeth Dyer's, growing real estate business. Liz felt that providing people with real experiences from the North Shore would help them get a true feel for what it's like to live in this amazing place. The site is growing daily with new posts and new tech like vlog posts!
Layne's Way Environmental Interior Design
Layne's Way Environmental Interior Design
I created this site for my daughter Layne who is just about to graduate high school. We worked on it together as a tool to help her realize her dream of becoming an Interior Designer. The site is used for post-secondary admissions and scholarship opportunities. It also showcases many of Layne's extra curricular activities.
Women In Leadership ~ National Women's Leadership Organization
Women In Leadership ~ National Women's Leadership Organization
Jacquie McCarnan is the National Director of Social Media and Online Outreach for the Women In Leadership Foundation. She is also "keeper of the brand". With chapters in 4 Canadian cities, the WIL online presence is an extremely intricate part of the Foundation's overall community outreach. We conceived and built individual sites for each chapter, trained each chapter rep and provide continued support through the national head office site. By giving the chapters some autonomy to construct their own content we have seen a considerable increase in online engagement; not only from the website(s) but from all social media outlets as well. We also initiated, planned and constructed processes to make the social media engagement a turn-key solution for each chapter since all chapter members are volunteers. In less than a year WIL has become the most robust online presence of all Canadian women-centric non-profits. (big round of applause :)


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“I started Social Media Canada in 2008 to help others realize the power of Social Media to affect change. Since then so much has changed. Social Media is now used to inform, to condemn, to inspire, to do just about anything. There's a lot to know and I'm here to help you learn!”

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