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Social Media Vancouver is a boutique Social Media Strategy company that helps you build your online brand.

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How Google Works

Hey all, this is a wonderful video that I found on Stephen Chapman’s ZDNet site. It’s got some really great info that you need to know if you want to capitalize on Social Media and Search Engine Optimization.

Some of the highlights for optimizing your site for Google include the following:

1 – Title Tag: Make sure that you title the page in a way that is relevant to the content on that page. So, if your writing about Social Media on your page you should have a title tag that includes the term Social Media. Seems straightforward enough right?

2 – Meta Description: If you’re using WordPress make sure to make good use of the available tagging options. You can even add the SEO pack that will allow you to doubly tag your pages and posts. Make sure your meta tags are related to both your posts and to your site description. Make sure too that you add your meta tags BEFORE you publish your page for the first time. The impact is far greater from a first publish than from updates.

3 – Keywords and Synonyms: While you want the Google (and other search engine) spiders to be able to find you, you have to be careful not to construct your post just for that purpose. If you do that, no one is going to want to read your posts. That said, grammatical rules are a little bit thinner on the web and you can be a bit more redundant than you would otherwise be. Be sure to always go back through your posts and find ways to reiterate your point so as to be found by spiders but not lose your readers.

4 – URL: It’s a pretty good rule of thumb to use a URL that relates to your site’s subject. My site is called Social Media Canada so my URL is socialmedia-canada.com. Spiders love this. Whenever someone searches for “social media canada” they find me pretty quickly. (I love this too 🙂

November 16, 2010by jax
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Design Stuff

Here are some recent projects. Feel free to poke around my site and drop me a line if you think you'd like to work with me.


Hotel Iguanazul - Costa Rica
Hotel Iguanazul - Costa Rica
This client needed a site that integrated with online travel agents and merged calendars for guest bookings. While the design is simple and elegant, the backend is very robust. I added an additional solution to give hotel staff on the ground the ability to take bookings over the phone or in person without sacrificing the calendar sync.
North Vancouver Realty Blgo
North Vancouver Realty Blgo
This site was created to compliment North and West Vancouver Realtor, Elizabeth Dyer's, growing real estate business. Liz felt that providing people with real experiences from the North Shore would help them get a true feel for what it's like to live in this amazing place. The site is growing daily with new posts and new tech like vlog posts!
Layne's Way Environmental Interior Design
Layne's Way Environmental Interior Design
I created this site for my daughter Layne who is just about to graduate high school. We worked on it together as a tool to help her realize her dream of becoming an Interior Designer. The site is used for post-secondary admissions and scholarship opportunities. It also showcases many of Layne's extra curricular activities.
Women In Leadership ~ National Women's Leadership Organization
Women In Leadership ~ National Women's Leadership Organization
Jacquie McCarnan is the National Director of Social Media and Online Outreach for the Women In Leadership Foundation. She is also "keeper of the brand". With chapters in 4 Canadian cities, the WIL online presence is an extremely intricate part of the Foundation's overall community outreach. We conceived and built individual sites for each chapter, trained each chapter rep and provide continued support through the national head office site. By giving the chapters some autonomy to construct their own content we have seen a considerable increase in online engagement; not only from the website(s) but from all social media outlets as well. We also initiated, planned and constructed processes to make the social media engagement a turn-key solution for each chapter since all chapter members are volunteers. In less than a year WIL has become the most robust online presence of all Canadian women-centric non-profits. (big round of applause :)


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“I started Social Media Canada in 2008 to help others realize the power of Social Media to affect change. Since then so much has changed. Social Media is now used to inform, to condemn, to inspire, to do just about anything. There's a lot to know and I'm here to help you learn!”

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