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I’m Selling My Soul to Jordan Cooper…cheap!

If you know even the tiniest thing about Social Media you know that success relies on traffic. You have to get traffic to your site, you have to engage people enough to want to return to your site then you have to snap them up and add them to your list through your lead capture thingy.

Now, there are some who feel that using any means necessary to get that traffic is completely warranted and they will even sell out to some A-list blogger (or C-list blogger as the case may be) to get them the traffic they want.

Up here, in the Great White North (we call it Canada) there are few A-list bloggers so if you want to promote your site in Canada you have to sell your soul to someone like Jordan Cooper who seems to get a lot of traffic both North and South of the border. Either that or he’s worked out a way to get his tweet meme to say that his articles have been retweeted much more than they have. Is that even possible? That would be great if it were!

But I digress…

I am shamelessly posting on Jordan’s blog in order to do 2 things. Thing 1 is to promote the hell out of my Social Media Consulting company. Yep, I want new clients. I want them to pay me to deal with all the junk they can’t or won’t deal with.  While this may seem like a soul-sucking prospect to some, it’s the way things are done on the net.

Internet marketing is much like the whole symbiotic relationship between the Egyptian Plover and the Nile Croc; we feed off of each other, we rely on each other to survive. If Jordan, the Crocodile, didn’t have folks like me, the Plover to pick junk out of his teeth and I didn’t have guys like Jordan who won’t devour me the moment my back is turned, this whole network marketing thing would come crashing down.

Love it or hate it, if you want traffic you’ll have to live it.

The 2nd reason I’m posting to Jordan’s site is to show my own clientele that I can write in any vernacular. Jordan’s guest posters are pretty funny. There’s a bar there. It’s not set very high but it’s there and if I wanna get featured on his site, I’m going to have to at least make the effort to reach that low bar.

If you read through the other articles on my own blog you’ll find that I am usually more serious and business-like. My readers know I can write that way, what they don’t know is that deep down, way deep, I am much more comfortable writing cheek than I am stating facts.

That said, for a good writer, and I am a good writer so you can keep all your snarky comments to yourself, I won’t “approve” them anyway.

For a good writer the subject matter is less important that their ability to explain concepts to a wide audience.

So, if you’re trying to flog your blog, you either need to be a good writer, find someone to guest post, or you need to find a good writer to write for you. Seriously, if you’re not a good writer you’ll get one shot at sucking and that will be it. You’ll lose potential traffic and, as we learned above, traffic is the key.

Jordan seems to have more faith in people’s writing than I do and he’s posted an article called How To Write a Funny Blog Post where he pretends anyone can be funny. I didn’t read it but I hear it’s useful. 😉

Selling your soul to a guy like Jordan is less painful than you might think and if you want to get traffic to your site (Remember? The first sentence? jeez) you better get into bed with someone like him…Figuratively speaking!

September 8, 2010by jax
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Here are some recent projects. Feel free to poke around my site and drop me a line if you think you'd like to work with me.


Hotel Iguanazul - Costa Rica
Hotel Iguanazul - Costa Rica
This client needed a site that integrated with online travel agents and merged calendars for guest bookings. While the design is simple and elegant, the backend is very robust. I added an additional solution to give hotel staff on the ground the ability to take bookings over the phone or in person without sacrificing the calendar sync.
North Vancouver Realty Blgo
North Vancouver Realty Blgo
This site was created to compliment North and West Vancouver Realtor, Elizabeth Dyer's, growing real estate business. Liz felt that providing people with real experiences from the North Shore would help them get a true feel for what it's like to live in this amazing place. The site is growing daily with new posts and new tech like vlog posts!
Layne's Way Environmental Interior Design
Layne's Way Environmental Interior Design
I created this site for my daughter Layne who is just about to graduate high school. We worked on it together as a tool to help her realize her dream of becoming an Interior Designer. The site is used for post-secondary admissions and scholarship opportunities. It also showcases many of Layne's extra curricular activities.
Women In Leadership ~ National Women's Leadership Organization
Women In Leadership ~ National Women's Leadership Organization
Jacquie McCarnan is the National Director of Social Media and Online Outreach for the Women In Leadership Foundation. She is also "keeper of the brand". With chapters in 4 Canadian cities, the WIL online presence is an extremely intricate part of the Foundation's overall community outreach. We conceived and built individual sites for each chapter, trained each chapter rep and provide continued support through the national head office site. By giving the chapters some autonomy to construct their own content we have seen a considerable increase in online engagement; not only from the website(s) but from all social media outlets as well. We also initiated, planned and constructed processes to make the social media engagement a turn-key solution for each chapter since all chapter members are volunteers. In less than a year WIL has become the most robust online presence of all Canadian women-centric non-profits. (big round of applause :)


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“I started Social Media Canada in 2008 to help others realize the power of Social Media to affect change. Since then so much has changed. Social Media is now used to inform, to condemn, to inspire, to do just about anything. There's a lot to know and I'm here to help you learn!”

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